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Rajamouli’s ‘Varanasi’ Receives a Massive ₹650-Crore OTT Offer — Here’s How High the Digital Deal Could Go
according to the http://www.pinkvilla.com
SS Rajamouli’s upcoming film Varanasi has reportedly received a staggering ₹650-crore OTT offer. However, sources suggest that Rajamouli has turned down the proposal, believing it does not match the scale and potential of his ambitious project.
A Big-Budget Global Project
Varanasi is Rajamouli’s next mega-budget cinematic venture, already generating massive excitement across the industry. Riding on this hype, multiple top-tier OTT platforms have begun approaching the makers with huge bids for the film’s digital rights.
According to insider reports, the first official OTT bid touched ₹650 crore, but Rajamouli felt the figure fell short of the film’s true value and therefore rejected the deal.
OTT Giants Preparing Bigger Bids
Following the rejection, several leading OTT giants—including Amazon Prime Video, Netflix, and Disney+ Hotstar—are preparing to return with even larger offers. The global appeal of the director and his past hits has intensified competition in the OTT space.
Why OTT Platforms Are Eager to Secure the Rights
A source quoted by Hindustan Times revealed:
“Major OTT players are extremely keen to acquire the digital rights of Varanasi. They are ready to offer an amount equivalent to what they pay for high-profile Hollywood blockbusters. Rajamouli’s global image is the driving force. With the worldwide success of Baahubali and RRR—especially RRR’s Oscar win—Varanasi is now viewed as a global hot property. There is a strong possibility that the digital deal may even cross ₹1000 crore.”
Potential to Become India’s Biggest Digital Deal
The initial ₹650-crore offer was exclusively for OTT rights. Beyond that, the film is also expected to earn significant revenue from its music rights, satellite rights, and theatrical distribution. Considering the massive global appeal, Varanasi could become the biggest digital deal in the history of Indian cinema.
A ₹1100-Crore Mega Production
Being produced on a massive budget of around ₹1100 crore, Varanasi aims to set new benchmarks in Indian filmmaking. The project promises cutting-edge technology, high-octane action sequences, and top-tier visual effects—crafted to attract global audiences while staying rooted in Indian culture, mythology, and heritage.
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Global Success of ‘Baahubali’ and ‘RRR’ Fuels the Buzz
Rajamouli’s previous blockbusters—Baahubali and RRR—have earned tremendous worldwide acclaim, significantly boosting the market value and global anticipation for Varanasi. Industry experts believe this film could redefine digital rights valuation in Indian cinema.
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