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ToggleAamir Khan’s Sitare Zameen Par to Release on Limited Screens – A Special Strategy Behind the Launch
according to the http://www.pinkivilla.com
Aamir Khan’s much-awaited film Sitare Zameen Par is all set for release and will hit theatres on June 20. Interestingly, Aamir has devised a special strategy for the film’s release, which he seems to be following with precision.
Aamir Khan’s Strategic Promotion Plan
Known as Bollywood’s Mr. Perfectionist, Aamir Khan is putting in considerable effort to promote Sitaare Zameen Par. Unlike his usual low-profile approach, Aamir is actively participating in various events and shows to promote the film. Balancing both the creative aspects and the current market dynamics, he is ensuring strong visibility for the film across platforms.
Limited Screens, Maximum Impact
Aamir had earlier emphasized the need for a well-thought-out strategy for the release of SiTaare Zameen Par. In line with evolving trends in the film business, he initially planned to release the movie on limited screens, allowing it to grow organically based on audience feedback and word-of-mouth. The idea was to gradually increase the number of screens as the film gained traction.
However, according to the latest reports, the film will now be released on approximately 3,000 to 3,050 screens. Aamir has partnered with PVR and INOX for the distribution of the film. While PVR will handle the release within India, INOX is likely to manage the overseas distribution.
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No OTT Release Planned
In a surprising move, Aamir has decided not to release Taare Zameen Par on any OTT platform post its theatrical run. He believes this strategy will significantly boost the film’s box office performance. This decision has reportedly garnered support from several major distributors, who see potential in this theatrical-first approach.
About the Film
Taare Zameen Par, releasing on June 20, will be showcased both in India and internationally. It is a comedy-drama that tells the story of children with special needs. The film stars Aamir Khan and Genelia Deshmukh in lead roles.
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