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Aamir Khan’s Sitare Zameen Par Will Not Release on OTT – Here’s Why He Took This Stand
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The poster of Aamir Khan’s much-anticipated film Sitare Zameen Par was recently released, offering fans a first glimpse of the movie. The visuals suggest that the film is ready for a theatrical release on June 20.
However, Aamir Khan has made a significant announcement — Sitare Zameen Par will not be released on any OTT platform.
Aamir Claims OTT Platforms Are Keeping Audiences Away from Theatres
The audience is excited about the release of Sitare Zameen Par, but Aamir has clarified that the film will be available exclusively in cinemas. According to him, the rapid release of films on OTT is discouraging people from watching them in theatres. He shared this perspective during his appearance at the WAVES Summit, stating that audiences prefer waiting for OTT releases instead of going to theatres, and this is affecting box office collections.
Aamir Calls Out Flawed Business Models in the Film Industry
Aamir, who is also the producer of the film, has often spoken out about the flawed business practices in the film industry. Known for his sharp business sense and industry insights, Aamir was specially invited to the WAVES Summit to share his thoughts on the changing film landscape.
During the summit, he pointed out key reasons why many films are failing and why audiences are skipping theatres. He emphasized that the availability of films on OTT just days after release is a major reason for the decline in theatre footfall. “When audiences know a film will be available online soon, they choose to wait rather than visit the cinema,” he noted.
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Sitare Zameen Par to Release on YouTube Instead of OTT
In response to this growing concern, Aamir has made a bold move. For the first time, he has decided that Sitare Zameen Par will not be released on any OTT platform. Instead, after its theatrical run, the film will be available on YouTube as a paid release, where users can pay to watch it. This move is aimed at encouraging audiences to return to theatres while also offering a digital viewing option later — but not immediately.
A Spiritual Sequel to Taare Zameen Par
Directed by R. Prasanna, Sitare Zameen Par is a spiritual sequel to Aamir Khan’s critically acclaimed film Taare Zameen Par. While the original focused on a child with dyslexia, the new film will spotlight children with special needs, with Aamir playing the role of a mentor. Actress Genelia Deshmukh also stars in the film. The story blends emotional depth with light-hearted comedy, promising an engaging cinematic experience.
Sitare Zameen Par will release in theatres on June 20, 2025.
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