IN THIS ARTICLE
Intense Competition Among Companies to Acquire Distribution Rights of Shah Rukh Khan’s King
according to the http://www.pinkvilla.com
Shah Rukh Khan’s upcoming film King has been creating massive buzz even before its release. Several major distribution companies have already entered the race to acquire the distribution rights of the film, reflecting the strong anticipation surrounding the project.
Strong Pre-Release Buzz Around King
According to IMDb, King is being regarded as one of the most highly anticipated upcoming films. The movie is scheduled to hit theatres on December 24, 2026. Despite the release being more than a year away, the film has already generated a strong market presence, which is directly impacting the competition for its distribution rights.
Distribution Rights Attract Massive Offers
Sources reveal that multiple leading distribution companies are aggressively competing to secure the rights to King. Even before the film’s release, the makers have reportedly received offers worth up to ₹200 crore. A distributor’s primary role is to ensure the film reaches a wide audience, and key decisions—such as whether the film will release exclusively in theatres or also on OTT platforms—are largely taken by the distributor.
Major Studios in the Race
As per reports from Pinkvilla, several prominent studios have shown interest in acquiring the distribution rights of King. These include AA Films, Yash Raj Films, Jio Studios, PVR INOX, Pen Marudhar, and Dharma Productions. The competition among these industry giants is said to be intense.
Revenue Sharing and Pending Deal
The report further states that the highest offer currently stands at approximately ₹200 crore. In addition to this, distributors are expected to receive around 8% commission from the film’s overall profits. However, no deal has been finalized yet. All eyes are now on Shah Rukh Khan’s decision regarding the final distribution agreement.
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Shah Rukh Khan Retains Full Control
King is being produced by Shah Rukh Khan himself under his production banner Red Chillies Entertainment. As a result, all business-related decisions and rights associated with the film remain under his control. For audiences, it is worth noting that the film is being mounted on a grand scale with a reported budget of around ₹200 crore, and it features several prominent stars alongside Shah Rukh Khan.
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