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IFTPC, Salman, Ajay Devgn, Aamir, Akshay Take a Stand Against Negative Film Reviewers
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According to reliable sources, the Indian Film & Television Producers Council (IFTPC) has taken major action against several social media-based film reviewers who are allegedly posting unfair or malicious reviews. As per the decision, many of these influencers may no longer be allowed to freely post such reviews on social media platforms.
The Rise of Film Reviewing on Social Media
In recent years, social media has become a powerful platform for film promotion and criticism. As soon as a film is released, a flood of reviews appears online, especially from influencers and YouTubers. While some offer honest and informed feedback, others engage in sensationalism or exaggeration to gain views and attention — regardless of whether they have real industry knowledge.
This trend has had a direct impact on films, sometimes boosting them, but often damaging their reputation and box office collections.
IFTPC’s Strong Response
In response to these growing concerns, IFTPC has decided to take legal and disciplinary action against such content creators. With over 335 TV and film producers as members, IFTPC plays a crucial role in enforcing industry norms and standards related to production and content regulation.
On September 1, the council held a major press conference, where several producers spoke out strongly against social media reviewers. They revealed that some influencers demand money from producers, threatening to post negative reviews or campaigns if not paid. These tactics are seen as a form of digital extortion.
Impact on the Film Industry
IFTPC highlighted a disturbing trend observed over the past few years. Certain social media influencers are deliberately involved in posting defamatory, misleading, or abusive reviews and reaction videos — not just for films, but also for web series and other digital content.
These actions damage the reputation, creativity, and financial performance of entertainment projects. Recognizing the seriousness of the issue, IFTPC has decided to seek legal advice from top lawyers in India. They are currently studying relevant laws and legal provisions, with the intention of launching formal legal proceedings against the guilty parties.
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Support from Leading Producers
The move has gained strong backing from some of the biggest names in the Indian film industry, including: Aamir Khan,Salman Khan, Ajay Devgn, Akshay Kumar, Sanjay Dutt, Ekta Kapoor, Sanjay Leela Bhansali, Madhur Bhandarkar, Ashutosh Gowariker, Abbas-Mustan, Sajid Nadiadwala, and Disney+ Hotstar, among others.
Freedom of Expression Welcomed — But Misuse Will Not Be Tolerated
IFTPC has clarified that it is not against freedom of speech or legitimate film criticism. The council welcomes genuine, constructive feedback. However, when deliberate defamation or targeting of a project takes place under the guise of reviewing, it becomes a serious concern that affects the integrity of the entertainment industry.
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