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Aamir Khan’s Sitare Zameen Par to Release on YouTube from August 1 on Pay-Per-View Basis
according to the http://www.pinkvilla.com
After its successful theatrical run, Aamir Khan’s film Sitare Zameen Par is all set to release on YouTube starting August 1, following a pay-per-view model. This move is part of Aamir Khan’s unique business strategy.
From Theatres to YouTube — A Strategic Shift
The film, which was not released on any OTT platform post its theatrical success, will now be made available directly on YouTube. Aamir Khan has taken a special decision regarding this release, backed by a carefully planned business model.
Box Office Success
Sitare Zameen Par was released in theatres on June 20 and had a solid run of around 38 days. The film turned out to be a major box office hit, collecting ₹167 crore domestically. It also earned a significant amount overseas. Made on a budget of ₹80 crore, the film has emerged as a profitable hit.
Why YouTube Instead of OTT?
Unlike most filmmakers who release their films on OTT platforms post-theatrical run, Aamir Khan has chosen YouTube. This is a calculated move and part of his larger strategy. In this model, viewers will have to pay a small amount to watch the film on YouTube — a pay-per-view format.
Earlier, Aamir had spoken about this business strategy during various industry events. He believes in exploring new formats to engage audiences and increase revenue outside the traditional OTT route.
The Logic Behind Avoiding OTT Release
Aamir Khan explained his reasoning during the Wave Summit, highlighting how the film industry is going through rapid changes. He pointed out that when films release on OTT just a few weeks after their theatrical run, audiences prefer waiting instead of going to theatres.
This pattern, he says, reduces box office footfall. To counter this, he has decided not to release Sitare Zameen Par on OTT platforms and instead opted for YouTube.
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A Film with Heart: About Sitare Zameen Par
Sitare Zameen Par is a heartfelt film that tells the story of children with Down Syndrome. Interestingly, the film features real children with Down Syndrome in its cast.
Aamir Khan plays the role of a basketball coach, while Genelia D’Souza plays his wife. The story is a blend of comedy and emotional depth, making it both entertaining and inspiring.
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