IN THIS ARTICLE
Atlee Directs Ranveer Singh, Bobby Deol, and Sreeleela in India’s Most Expensive Advertisement
according to the http://www.pinkvilla.com
Acclaimed South Indian filmmaker Atlee Kumar, known for his larger-than-life blockbusters, has recently directed a grand commercial featuring Bollywood stars Ranveer Singh, Bobby Deol, and Sreeleela. This high-profile ad was produced for the popular brand Ching’s Desi Chinese and is reported to have cost a whopping ₹150 crore, making it the most expensive advertisement ever made in India.
Film Rumours Put to Rest
Earlier, reports had surfaced suggesting that the trio — Ranveer, Bobby, and Sreeleela — were coming together for a massive action film backed by a South Indian director. Fans speculated that it was a big-budget cinematic project. However, it has now been confirmed that those were mere rumours. The three stars have indeed collaborated, but only for a large-scale commercial ad, not a film.
A Mega Ad Campaign for Ching’s Desi Chinese
This high-budget commercial was created for Ching’s Desi Chinese, a popular Indo-Chinese food brand. Known for its bold and cinematic ad campaigns, Ching’s once again raised the bar by bringing in Atlee for this ambitious project.
According to industry sources, the production budget of this ad — ₹150 crore — is equivalent to or even higher than that of several mainstream Bollywood films. For instance, the 2025 blockbuster ‘Chhava’ was made on a budget of ₹130 crore, while Ajay Devgn’s hit film ‘Raid 2’ had a reported budget of ₹120 crore. Compared to those, this commercial clearly outshines in scale and cost.
Ranveer Singh and Ching’s: A Long-standing Association
Ranveer Singh has been the brand ambassador for Ching’s since 2014. That year, the company launched its first mega-campaign titled ‘My Name is Ranveer Ching’, directed by Shaad Ali, who had also collaborated with Ranveer on the film Kill Dil.
In 2016, director Rohit Shetty created another big-budget ad for Ching’s, followed by Ali Abbas Zafar in 2018. Now in 2025, Atlee Kumar has taken the reins, directing what is being called the brand’s most grand and expensive commercial to date.
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Atlee’s Signature Style Makes It a Spectacle
Atlee is known for his mass entertainers with strong emotional cores, and his blockbuster success with Shah Rukh Khan’s ‘Jawan’ has only elevated his stature. His direction brings a larger-than-life cinematic quality even to a commercial ad, and that same flair is evident in this latest campaign.
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