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Before Its Release, Sikandar Earns 165 Crores from OTT and Music Rights; Set to Release This Eid
According to the http://www.pinkvilla.com
Salman Khan’s upcoming movie Sikandar is scheduled for release this Eid. The film, starring Salman Khan and Rashmika Mandanna, is directed by A.R. Murugadoss. Even before its release, the movie has earned a significant amount. The film’s OTT and music rights have been sold for substantial amounts, adding a major sum to the movie’s earnings.
The film has already created a strong market presence before its release. Producer Sajid Nadiadwala has sold the movie’s OTT rights to Netflix for 85 crores. If the film earns over 350 crores at the box office, this deal could increase to 100 crores.
Zee Studios has acquired the satellite rights for the film for 50 crores, and the music rights have been sold for 30 crores. With a total production cost of around 180 crores, Sikandar has already recovered 80% of its cost even before its release. Both Salman Khan and Rashmika Mandanna have reportedly been paid high fees for their roles.
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While Sikandar is scheduled to release this Eid, since Eid falls on a Sunday, the film may be released on the preceding Friday. The movie also stars Prateik Babbar, Kajal Aggarwal, Satyaraj, and Sharman Joshi. It is an action drama, and due to its massive action sequences, the film has already generated significant buzz even before its release.
Salman Khan’s recent films have faced significant disappointment at the box office. Movies like Dabangg 3 and Tiger 3 did not perform as expected. As a result, Salman has high hopes for Sikandar to perform well at the box office. The positive response from the film’s OTT rights sale has given a good indication of its potential. The real response to the film will be known once it is released.
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