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‘Kantara Chapter 1’ to Have a Paid Premiere One Day Before Release – What Exactly is a Paid Premiere?
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Film Preparation and the Paid Premiere Strategy
The shooting for Kantara Chapter 1 has been completed, and the team is now focused on post-production and finalizing a unique release strategy. To ensure a global release with maximum buzz, the makers are planning a paid premiere ahead of the official launch.
Release Date and Box Office Expectations
The film is scheduled to release on October 2. The release date was locked well in advance, and the film is set to hit theatres on a grand scale. To create strong pre-release anticipation and ensure a powerful opening at the box office, the producers have planned a paid premiere.
What is a Paid Premiere?
A paid premiere refers to a special theatrical screening held a day before the official release, where tickets are sold at higher-than-usual prices. According to reports, Hombale Films plans to hold these premieres in over 2,500 theatres across India. This move is aimed at generating strong word-of-mouth buzz even before the film hits screens officially, potentially boosting its opening collections significantly.
The Strategy Has Worked Before
This approach isn’t new — films like Chennai Express, Padmaavat, 3 Idiots, and Stree 2 have all benefited from similar paid premiere strategies in the past. Now, Kantara Chapter 1 is set to follow suit, and a similar model is expected to be applied for Kantara Chapter 2 as well.
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Challenges Faced During Shooting
Kantara Chapter 1 has been shot across various real locations in South India. During production, the team encountered several setbacks — including a forest fire and the tragic death of a junior artist in an on-set accident. These incidents made headlines, but the filming has finally wrapped up successfully.
What’s New in the Second Chapter?
Compared to Kantara 1, the second installment is being made on a larger budget and scale. This chapter will feature bigger action sequences, enhanced visual effects, and a storyline that delves into events that occurred 1,000 years before the first film. Key cast members such as Rishab Shetty, Rukmini Vasanth, and Gulshan Devaiah will return in prominent roles.
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