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according to the http://www.pinkvilla.com
Thama is Maddock Films’ upcoming horror vampire drama, and the makers are planning a unique strategy to launch it. The film’s first teaser will be attached to YRF’s highly anticipated action film War 2and will premiere in theatres alongside its screening.
Thama to Be Launched with War 2 Screening
Maddock Films has devised an innovative promotional plan for their much-awaited horror film Thama. Instead of opting for a standalone digital teaser launch, the production house will release the teaser exclusively in theatres with War 2. Since War 2 is scheduled for release around Independence Day, Maddock is leveraging the massive footfall expected for this big-budget action film to introduce Thama to audiences.
War 2 is a mega action thriller featuring Hrithik Roshan, Jr. NTR, and Kiara Advani, and is part of Yash Raj Films’ successful Spy Universe. Directed by Ayan Mukerji, the film is set to release on August 15 and is expected to draw huge crowds. Maddock aims to capitalize on this buzz by attaching Thama’s teaser to its screenings.
This theatrical-only teaser release is a smart and unconventional strategy by Maddock, one they’ve used previously for other major projects. Instead of dropping the teaser online, the plan is to create intrigue and drive theatre visits.
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Thama — A Vampire Horror Set in Historical India
Thama is part of Maddock Films’ expanding horror universe. The film stars Ayushmann Khurrana and Rashmika Mandanna in a fresh and unexpected pairing. It’s a vampire horror story set in the ancient town of Vijayanagara, blending supernatural elements with historical themes.
Directed by Aditya Sarpotdar, known for the horror-comedy Munjya, the film promises a different kind of horror experience, with an intense and eerie atmosphere unlike typical horror films. Maddock is planning to release Thama during Diwali this year.
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