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What Producer Namit Malhotra Said About the Possibility of ‘Ramayana’ Not Performing Well: “If the Film Fails…”
according to the http://www.pinkvilla.com
The upcoming grand-scale film ‘Ramayana’, directed by Nitesh Tiwari, has been making headlines even before its release. Particularly, the film’s massive budget and production scale have sparked much discussion. Among the most significant insights comes from the film’s producer, Namit Malhotra.
“Four-Quadrant” vs. “Six-Quadrant” Audience Equation
Films like ‘Avatar’ and ‘Gladiator’ are considered four-quadrant movies—targeted at men, women, young adults, and older audiences. However, Namit Malhotra believes that ‘Ramayana’ goes a step further, aiming to be a six-quadrant film. In addition to the traditional four segments, it also appeals to believers and non-believers, making it a truly universal film for a wide spectrum of audiences.
“If It Fails in the West, It Will Be a Personal Failure”
In an interview with the LA Times, Namit Malhotra stated, “This film must succeed outside India as well. If Western audiences do not connect with it, that would be a major personal failure for me. ‘Ramayana’ is being created with a global vision.”
‘Ramayana’ – An Epic in Two Parts
Directed by Nitesh Tiwari, ‘Ramayana’ will unfold over two parts. Ranbir Kapoor plays Lord Ram, while Sai Pallavi portrays Sita. Many other key characters from the epic will be played by top Bollywood actors, bringing the sacred Hindu text to life on screen.
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A Massive-Scale, Technologically Advanced Global Production
With a reported budget of over ₹3000 crore, ‘Ramayana’ is being developed as a visually rich and technologically superior film. International technicians and VFX experts have been hired to ensure global production standards. The film is expected to release worldwide and will be dubbed in over 45 languages.
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